Bas den Hoed

How to think about prices, margins, and what to sell on Everspring — from understanding the model to setting retail prices, choosing your assortment, and maximizing margin with Mix & Match.

Master Pricing & Margins

How to think about pricing on Everspring: cost side, revenue side, and the three margin levers — set the right price, build supplier depth, use Mix & Match.

Understand pricing and margins

A straight answer to the most common pricing question on Everspring: what pick & pack actually is, why it's a separate fee, and what every other cost on your order means.

Cost components explained: base price, pick & pack, shipping, VAT and MRRP

The logic behind setting retail prices on Everspring: the formula, the multiplier approach, when to follow the RRP, and the mistakes that quietly eat margin.

How to set retail prices: from cost price to storefront

A repeatable framework for choosing what to sell on Everspring: start from your audience, anchor on 1-2 suppliers, and avoid the broad-and-shallow trap.

Choose an assortment that protects your margin

Find each supplier's box breakpoint and turn it into bundle deals, cross-sells, and "complete the box" prompts that maximize your margin.

Combine products and maximize margin with Mix & Match

Short, focused answers to the most common questions about pricing, pick & pack, shipping, margins, RRP, VAT, and Mix & Match on Everspring.

FAQ: Pricing, Margins & Assortments

Why single-product orders take a margin hit, and how Mix & Match fixes it.

Why is my margin lower than expected on small orders?

Why Mix & Match only works within one supplier, and what that means for your assortment strategy.

Can I combine products from different suppliers in one shipment?

How wholesale-price changes flow through the integration to your webshop, and what to check.

What happens to my margin when a supplier raises their wholesale price?

Destination-country VAT (OSS) for B2C and reverse charge for B2B — how Everspring handles each.

How is VAT calculated on cross-border consumer orders?

Whether the shipping fee at checkout is what you actually pay (yes — fuel is included).

Are fuel surcharges included in the shipping cost?

The Recommended Retail Price is a starting point, not a rule — when to follow it and when to deviate.

RRP vs the price I should actually charge: what's the difference?

Homepage

Login 

Become a client

API Docs

New to Everspring? Start here for account setup, webshop basics, and your first steps.

Getting Started

First article in Getting Started. Covers sign-up, business profile, and starting a free trial or paid plan..

Create free trial account

Second step in Getting Started. Covers why the eWallet exists, activation, KYC verification, and first top-up.

Activate your eWallet

Third step in Getting Started. Introduces the three integration paths (Shopify, WooCommerce, custom API) and routes users into the right track.

Connect your webshop

Fourth step in Getting Started. Explains the import-list flow from Everspring storefront to your connected webshop.

Import products

Fifth step in Getting Started. Walks through placing a first real order end-to-end. Not a sandbox — the test is a real purchase at yourself to prove the chain works.

Process your first order

Final step in Getting Started. Bridges from technical setup to Academy — setup working is not the same as a successful shop.

Grow your webshop

Connect your Shopify, WooCommerce, or custom webshop to Everspring.

Webshop Integrations

Install and configure the Everspring app for Shopify.

Shopify Integration

Install the Everspring Shopify app, connect it with your API key, set your store language, and choose between automatic or manual order fulfillment.

Install the Shopify app

Set up Shopify shipping zones so Everspring suppliers can fulfill your orders in the right regions.

Configure fulfillment zones — Shopify

Which fields on Everspring-imported Shopify products must stay untouched — editing them breaks the sync.

Critical fields — never edit these on Shopify products

Want to add products to your Shopify shop with ease? This article explains how to do it automatically or manually using Everspring’s product integration features.

Add products in Shopify

When selling Everspring products through Shopify, you can group multiple versions of the same product (such as different colors or sizes) into a single product listing. This makes your store easier to navigate, improves the customer experience, and can increase both your conversion rate and average order value.

Link product variants — Shopify

Need to adjust titles, descriptions, or prices for many products at once? This article explains how to efficiently bulk-edit your Everspring product catalog in Shopify using Google Spreadsheets.

Bulk update products — Shopify

Bulk categorization in Shopify can save time and improve your store’s organization. This guide explains how to use CSV files, tags, and collections to efficiently group your products.

Bulk categorize with tags & collections — Shopify

When Shopify orders fail to sync with Everspring, it’s often due to mismatched product data or missing information. This article walks you through the most common causes and how to resolve them step-by-step.

Order troubleshooting — Shopify

How to cleanly uninstall the Everspring Shopify app — and what to do before reinstalling.

Disconnect or reinstall the Shopify app

Everspring allows you to forward orders to fulfilment either automatically or manually. This article helps you understand both methods so you can choose what best fits your workflow.

Should you choose automatic or manual fulfilment for your Shopify orders?

Fix the most common post-install Shopify issue: products show as sold out on your storefront even though Everspring synced inventory (e.g. 999) correctly.

Shopify says "sold out" but Everspring shows inventory — how to fix

Install and configure the Everspring plugin for WooCommerce.

WooCommerce Integration

Install the Everspring WooCommerce connector, link your API key, configure sync settings, and verify your server meets the requirements.

Install the WooCommerce plugin

Every WooCommerce product that syncs with Everspring has an 'Everspring Imported' flag in the Advanced tab. Together with the SKU it's the only link to Everspring — change it wrong and you'll get duplicates or broken stock.

The 'Everspring Imported' flag — never break this

Everspring doesn't send categories or tags to WooCommerce — you design the structure yourself. Here's how to build a clean category tree and apply tags for navigation and SEO.

Set up categories & tags in WooCommerce

How products flow from Everspring into your WooCommerce store — automatically or manually — and which fields keep the connection alive.

Add products in WooCommerce

WooCommerce doesn't receive variants from Everspring automatically. Set them up yourself, then link each variant to its Everspring SKU.

Create product variants — WooCommerce

If an order isn't making it from WooCommerce to Everspring, work through this checklist and decode the most common error codes.

Order troubleshooting — WooCommerce

How to cleanly deactivate the Everspring WooCommerce connector, reinstall a fresh copy, reconnect your API key, and re-link existing products via SKU.

Disconnect or reinstall the WooCommerce plugin

If the Shopify or WooCommerce plugins don't fit your stack, connect Everspring directly via our REST API. This guide covers generating an API key, how inventory sync works, and how to request a sandbox environment.

API integration

Day-to-day reference for working on Everspring — features, account, orders, eWallet, claims.

Platform modules

Password, back-office settings, and company details.

Manage your account

Locked out of Everspring? Reset your password in two clicks from my.everspring.app/forgot-password.

Reset your password

Update your address, VAT number, packing slip, notification emails and more — all self-service from Settings, no fee.

Change your company info

Route order, claim, invoice and account notifications to the right inboxes on your team.

Manage notification emails

Update your VAT number in Settings. Check the format rules, and run a VIES check before you contact support if the system doesn't accept it.

Change your VAT number

Find products fast, filter by category or supplier, and build your assortment from the Everspring storefront.

Discover new products

The Everspring Storefront is where you pick products; your Import List is what syncs to your webshop. This article explains the mental model — including why deleted products come back and which fields you must never edit.

Catalog and import list

Let your customer add a personalised greeting card at checkout — printed and packed by the supplier, no extra work on your side.

Sell greeting cards

Activate, top up, withdraw, and resolve balance issues.

Understand eWallet Payments

Get your Everspring eWallet live — KYC verification, first top-up, and automatic top-up setup.

eWallet activation and verification

Add funds to your eWallet or move your balance back to your bank account — both are self-service from the eWallet page. Your bank account must be verified for withdrawals.

Top up and withdraw from your eWallet

If a supplier cancels your order, your payment is automatically refunded to your Everspring eWallet — no action required.

What happens to my eWallet balance when an order is cancelled?

If your eWallet is too low at checkout, your order is held for 7 days while you top up and manually retry the payment.

What happens if my eWallet doesn't have enough balance for an order? 

How orders flow through Everspring — from checkout on your webshop to delivery at your customer's door.

Managing orders

Every conversation with a supplier stays pinned to the order or product it's about — so nothing gets lost in email.

Messaging with suppliers

Want to include custom shipping documentation with your orders? This article explains how to use packing slips on Everspring and why they matter for your brand.

Branded packing slip

Export the Everspring catalog as CSV — a content feed per language and a logistical feed per country. For shops without a native Shopify or WooCommerce integration.

Product Data Feeds

Generate hyper-realistic product and lifestyle images for your webshop with Everspring's built-in AI Studio. Free with every subscription, first 50 images included.

AI Studio

What Mix & Match is, what it gives you, and where you see the green label on the marketplace.

Understand Mix & Match

Day-to-day guides on products, orders, pricing, shipping, and account management.

How-to guides & FAQ

Working with suppliers

The Suppliers page in your back office shows every supplier on Everspring — their profile, contact details, and policies. Here's how to use it, what a connection request actually does, and why being listed is not the same as having a relationship.

How do I explore and contact suppliers on Everspring?

The role split between grower, Everspring, and you — what each side owns, what Everspring's platform actually delivers, and where complaints belong.

Who does what: grower, Everspring, and you

Every supplier on Everspring runs a standard portfolio. This article explains what's in the default, why that's what you build your shop on, and what it takes to unlock the extras.

What suppliers can make for you

Yes, personalization is possible — but it's always on request, supplier-by-supplier, and depends on volume. This article explains what's typically on the table, where the thresholds sit, and how to approach a supplier.

Can I personalize the product?

Yes, you can — but custom packaging is on request and not every supplier offers it. Here's what's possible without volume, what requires committed volume, and how corporate gifting and B2B bulk orders change the equation.

Can I use my own packaging?

What the default shipment looks like, why specifics vary per supplier, and how to confirm the exact packaging with your supplier before you build marketing around it.

What your customer receives (the unboxing experience)

Why the personal relationship with your supplier is the foundation of everything — and how to build it. A first message, a meeting, and the follow-up that makes it real.

Building a relationship with your supplier

What suppliers look for in a reseller, what holds resellers back, and how to build a supplier relationship that actually pays off.

What suppliers expect from you: the reseller

Carriers, costs, timelines, and tracking.

Shipping & Fulfilment

Wondering who will deliver your order? This article explains how shipping carriers are chosen on Everspring and why they may vary by supplier and country.

Which shipping carriers are used on Everspring?

Orders on Everspring are generally final once placed. Here's how cancellations work — and what to do if you need to try anyway.

What is the cancellation policy at Everspring?

Delivery times are shown on the Everspring storefront per product, and vary per supplier, per country, and per destination.

How are delivery times shown?

Everspring is a dropshipping platform. Returns are the reseller's responsibility. By default, items are not returnable, and fresh plants are excluded from the right of withdrawal.

What is the returns policy on Everspring?

Learn when and how to change a delivery address on Everspring, common data errors that block fulfilment, and when to double-check with the supplier.

How can I update the delivery address after placing an order?

Everspring delivers across most of Europe, but a small number of remote destinations are excluded because the shipping cost is disproportionate. Orders to those addresses are cancelled.

Do you deliver to remote areas?

Every order has a live status visible in three places — the Everspring order detail page, your own webshop (kept in sync), and a neutral tracking email to your customer from the carrier.

How do I track an order?

Shipping costs and delivery times are shown on the Everspring storefront — per supplier and per destination country. Here's where to find them and why rates vary per supplier.

Where can I see shipping costs and delivery times?

If a customer tells you that their parcel hasn’t arrived, the first step is to check the tracking details and verify the delivery status. Sometimes, carriers mark a shipment as delivered even if it was left with a neighbour, at a pickup point, or the customer missed the delivery attempt. To help resellers resolve these cases faster, Everspring offers a Proof of Delivery (POD) Request Form — a beta service that allows you to request a copy of the delivery confirmation.

Request a Proof of Delivery (bèta service)

Find suppliers, import products, and manage your catalog.

Assortment Strategy

Want to know if a product is available before placing an order? This article explains how stock status works on Everspring and where you can find real-time availability.

How can I check if a product is in stock on Everspring?

Want to discover and connect with different brands on Everspring? This article explains how to browse, learn more about, and reach out to brands via the platform.

How can I discover and connect with brands on Everspring?

Want to keep your webshop stock accurate without automation? This article explains how to manually monitor and update inventory using your Everspring tools.

How do I manually update stock levels using Everspring?

Need a faster way to find products? This article explains how to get the most out of the Everspring search bar using product names, EANs, or IDs.

How do I use the search bar to find products on Everspring?

Curious where your products can be shipped? This article explains how to check and filter available shipping countries on the Everspring platform.

How do I see which countries a product can be shipped to?

Want to know exactly what details are shown for each product? This article outlines all the product information available on Everspring when viewing an item.

What product information can I see on Everspring?

Want more control over how you browse products? This article explains the different product view and sorting options available on Everspring.

What product views and sorting options are available on Everspring?

Looking to offer more value in one go? This article explains how product bundles work on Everspring and why they can be a smart choice for your business.

How can I use bundles to offer more value on Everspring?

Looking for ways to speed up product selection? This article shows how to use filters on Everspring’s product pages to quickly find exactly what you need.

How do I use filters to browse products on Everspring?

Want to export your full catalog from Everspring? This article explains where to find the CSV feed and how to properly open it.

Where can I find and open the CSV feed on Everspring?

Stay up to date with product data changes by uploading two CSV files and getting a clear summary of what has changed in height or pot size.

Tutorial: Product Feed Comparison Tool

How to: Manage Product Variants (Manually)

Handle orders from placement through fulfilment.

Order Management

Some products on Everspring do not yet include complete titles, descriptions or specifications. This is a conscious decision on our side. We prioritize fast time to market and making products available to you as quickly as possible, instead of delaying listings until all content is fully written.

How to Use the Everspring Product Content Generator

Want to manually place an order for a customer? This article explains how to complete the manual order flow step-by-step on the Everspring platform.

How do I place a manual order on Everspring?

Looking to place bulk orders more efficiently? This article explains how to use Everspring’s CSV import feature to upload multiple orders at once.