Bas den Hoed

Build a webshop that converts: categories, product pages, homepage, and SEO.

Academy

The complete checklist every plant reseller should walk through when building or improving their webshop.

Webshop Checklist

Help customers find what they're looking for: category structure, menus, mega menu, filters, on-site search.

Site structure & discovery

What goes on every product page so it converts: variants, specifications, descriptions, photos, upsells, pricing and stock.

Product content

Build trust and get found: reviews, trust badges, policies, SEO copy, blog content marketing.

Trust, content & SEO

The page types every webshop visit touches: homepage, collection page, product detail page, About us.

Page templates

How to help customers without drowning: customer service stack, FAQ as self-service.

Customer service

Set up your product feed in Google Merchant Center and avoid common rejections.

Google Merchant Center

Set up Google Merchant Center for your Everspring products — domain verification, required fields, and feed configuration.

Setting up Google Merchant Center for Everspring products

The most common reasons Google Merchant Center rejects Everspring resellers' listings — with diagnosis and fix per issue.

Google Merchant Center: common rejections and how to fix them

Distribute Everspring products to Bol.com, Amazon, and other European marketplaces.

Marketplaces

Setup checklist, common rejections, and best practices for selling Everspring products on Bol.com without listing conflicts.

Selling on Bol.com with Everspring products

Setup checklist, Brand Registry, common issues, and best practices for selling Everspring products on Amazon's European marketplaces.

Selling on Amazon with Everspring products

Distribute Everspring products to Bol.com, Amazon, and other marketplaces. The chain, the prerequisites, and where the responsibilities sit.

Selling on marketplaces: how distribution works

Own your brand and product identifiers — the foundation for selling on marketplaces and Google.

Brand Registration & EAN

Why every reseller selling on marketplaces or Google needs their own registered brand and EAN range — and how to set up GS1 + BOIP/EUIPO.

Brand registration and EANs: own your assortment

Why some Everspring products carry full content and EANs while others don't — and how this design choice gives resellers more flexibility and faster availability.

Why Everspring products vary in EAN and content coverage

Homepage

Login 

Become a client

API Docs

New to Everspring? Start here for account setup, webshop basics, and your first steps.

Getting Started

First article in Getting Started. Covers sign-up, business profile, and starting a free trial or paid plan..

Create free trial account

Second step in Getting Started. Covers why the eWallet exists, activation, KYC verification, and first top-up.

Activate your eWallet

Third step in Getting Started. Introduces the three integration paths (Shopify, WooCommerce, custom API) and routes users into the right track.

Connect your webshop

Fourth step in Getting Started. Explains the import-list flow from Everspring storefront to your connected webshop.

Import products

Fifth step in Getting Started. Walks through placing a first real order end-to-end. Not a sandbox — the test is a real purchase at yourself to prove the chain works.

Process your first order

Final step in Getting Started. Bridges from technical setup to Academy — setup working is not the same as a successful shop.

Grow your webshop

Connect your Shopify, WooCommerce, or custom webshop to Everspring.

Webshop Integrations

Install and configure the Everspring app for Shopify.

Shopify Integration

Install the Everspring Shopify app, connect it with your API key, set your store language, and choose between automatic or manual order fulfillment.

Install the Shopify app

Set up Shopify shipping zones so Everspring suppliers can fulfill your orders in the right regions.

Configure fulfillment zones — Shopify

Which fields on Everspring-imported Shopify products must stay untouched — editing them breaks the sync.

Critical fields — never edit these on Shopify products

Want to add products to your Shopify shop with ease? This article explains how to do it automatically or manually using Everspring’s product integration features.

Add products in Shopify

When selling Everspring products through Shopify, you can group multiple versions of the same product (such as different colors or sizes) into a single product listing. This makes your store easier to navigate, improves the customer experience, and can increase both your conversion rate and average order value.

Link product variants — Shopify

Need to adjust titles, descriptions, or prices for many products at once? This article explains how to efficiently bulk-edit your Everspring product catalog in Shopify using Google Spreadsheets.

Bulk update products — Shopify

Bulk categorization in Shopify can save time and improve your store’s organization. This guide explains how to use CSV files, tags, and collections to efficiently group your products.

Bulk categorize with tags & collections — Shopify

When Shopify orders fail to sync with Everspring, it’s often due to mismatched product data or missing information. This article walks you through the most common causes and how to resolve them step-by-step.

Order troubleshooting — Shopify

How to cleanly uninstall the Everspring Shopify app — and what to do before reinstalling.

Disconnect or reinstall the Shopify app

Everspring allows you to forward orders to fulfilment either automatically or manually. This article helps you understand both methods so you can choose what best fits your workflow.

Should you choose automatic or manual fulfilment for your Shopify orders?

Fix the most common post-install Shopify issue: products show as sold out on your storefront even though Everspring synced inventory (e.g. 999) correctly.

Shopify says "sold out" but Everspring shows inventory — how to fix

Install and configure the Everspring plugin for WooCommerce.

WooCommerce Integration

Install the Everspring WooCommerce connector, link your API key, configure sync settings, and verify your server meets the requirements.

Install the WooCommerce plugin

Every WooCommerce product that syncs with Everspring has an 'Everspring Imported' flag in the Advanced tab. Together with the SKU it's the only link to Everspring — change it wrong and you'll get duplicates or broken stock.

The 'Everspring Imported' flag — never break this

Everspring doesn't send categories or tags to WooCommerce — you design the structure yourself. Here's how to build a clean category tree and apply tags for navigation and SEO.

Set up categories & tags in WooCommerce

How products flow from Everspring into your WooCommerce store — automatically or manually — and which fields keep the connection alive.

Add products in WooCommerce

WooCommerce doesn't receive variants from Everspring automatically. Set them up yourself, then link each variant to its Everspring SKU.

Create product variants — WooCommerce

If an order isn't making it from WooCommerce to Everspring, work through this checklist and decode the most common error codes.

Order troubleshooting — WooCommerce

How to cleanly deactivate the Everspring WooCommerce connector, reinstall a fresh copy, reconnect your API key, and re-link existing products via SKU.

Disconnect or reinstall the WooCommerce plugin

If the Shopify or WooCommerce plugins don't fit your stack, connect Everspring directly via our REST API. This guide covers generating an API key, how inventory sync works, and how to request a sandbox environment.

API integration

Day-to-day reference for working on Everspring — features, account, orders, eWallet, claims.

Platform modules

Password, back-office settings, and company details.

Manage your account

Locked out of Everspring? Reset your password in two clicks from my.everspring.app/forgot-password.

Reset your password

Update your address, VAT number, packing slip, notification emails and more — all self-service from Settings, no fee.

Change your company info

Route order, claim, invoice and account notifications to the right inboxes on your team.

Manage notification emails

Update your VAT number in Settings. Check the format rules, and run a VIES check before you contact support if the system doesn't accept it.

Change your VAT number

Find products fast, filter by category or supplier, and build your assortment from the Everspring storefront.

Discover new products

The Everspring Storefront is where you pick products; your Import List is what syncs to your webshop. This article explains the mental model — including why deleted products come back and which fields you must never edit.

Catalog and import list

Let your customer add a personalised greeting card at checkout — printed and packed by the supplier, no extra work on your side.

Sell greeting cards

Activate, top up, withdraw, and resolve balance issues.

Understand eWallet Payments

Get your Everspring eWallet live — KYC verification, first top-up, and automatic top-up setup.

eWallet activation and verification

Add funds to your eWallet or move your balance back to your bank account — both are self-service from the eWallet page. Your bank account must be verified for withdrawals.

Top up and withdraw from your eWallet

If a supplier cancels your order, your payment is automatically refunded to your Everspring eWallet — no action required.

What happens to my eWallet balance when an order is cancelled?

If your eWallet is too low at checkout, your order is held for 7 days while you top up and manually retry the payment.

What happens if my eWallet doesn't have enough balance for an order? 

How orders flow through Everspring — from checkout on your webshop to delivery at your customer's door.

Managing orders

Every conversation with a supplier stays pinned to the order or product it's about — so nothing gets lost in email.

Messaging with suppliers

Want to include custom shipping documentation with your orders? This article explains how to use packing slips on Everspring and why they matter for your brand.

Branded packing slip

Export the Everspring catalog as CSV — a content feed per language and a logistical feed per country. For shops without a native Shopify or WooCommerce integration.

Product Data Feeds

Generate hyper-realistic product and lifestyle images for your webshop with Everspring's built-in AI Studio. Free with every subscription, first 50 images included.

AI Studio

What Mix & Match is, what it gives you, and where you see the green label on the marketplace.

Understand Mix & Match

Day-to-day guides on products, orders, pricing, shipping, and account management.

How-to guides & FAQ

How to think about prices, margins, and what to sell on Everspring — from understanding the model to setting retail prices, choosing your assortment, and maximizing margin with Mix & Match.

Master Pricing & Margins

How to think about pricing on Everspring: cost side, revenue side, and the three margin levers — set the right price, build supplier depth, use Mix & Match.

Understand pricing and margins

A straight answer to the most common pricing question on Everspring: what pick & pack actually is, why it's a separate fee, and what every other cost on your order means.

Cost components explained: base price, pick & pack, shipping, VAT and MRRP

The logic behind setting retail prices on Everspring: the formula, the multiplier approach, when to follow the RRP, and the mistakes that quietly eat margin.

How to set retail prices: from cost price to storefront

A repeatable framework for choosing what to sell on Everspring: start from your audience, anchor on 1-2 suppliers, and avoid the broad-and-shallow trap.

Choose an assortment that protects your margin

Find each supplier's box breakpoint and turn it into bundle deals, cross-sells, and "complete the box" prompts that maximize your margin.

Combine products and maximize margin with Mix & Match

Short, focused answers to the most common questions about pricing, pick & pack, shipping, margins, RRP, VAT, and Mix & Match on Everspring.

FAQ: Pricing, Margins & Assortments

Working with suppliers

The Suppliers page in your back office shows every supplier on Everspring — their profile, contact details, and policies. Here's how to use it, what a connection request actually does, and why being listed is not the same as having a relationship.

How do I explore and contact suppliers on Everspring?

The role split between grower, Everspring, and you — what each side owns, what Everspring's platform actually delivers, and where complaints belong.

Who does what: grower, Everspring, and you

Every supplier on Everspring runs a standard portfolio. This article explains what's in the default, why that's what you build your shop on, and what it takes to unlock the extras.

What suppliers can make for you

Yes, personalization is possible — but it's always on request, supplier-by-supplier, and depends on volume. This article explains what's typically on the table, where the thresholds sit, and how to approach a supplier.

Can I personalize the product?

Yes, you can — but custom packaging is on request and not every supplier offers it. Here's what's possible without volume, what requires committed volume, and how corporate gifting and B2B bulk orders change the equation.

Can I use my own packaging?

What the default shipment looks like, why specifics vary per supplier, and how to confirm the exact packaging with your supplier before you build marketing around it.

What your customer receives (the unboxing experience)

Why the personal relationship with your supplier is the foundation of everything — and how to build it. A first message, a meeting, and the follow-up that makes it real.

Building a relationship with your supplier

What suppliers look for in a reseller, what holds resellers back, and how to build a supplier relationship that actually pays off.

What suppliers expect from you: the reseller

A complete explanation of plant passports for Everspring resellers and suppliers: when they are mandatory, who is responsible at each step of the dropshipping chain, how Everspring positions itself as a curated platform, and answers to the most common questions — based on Regulation (EU) 2016/2031 and its implementing acts.

Plant passports on Everspring: a complete guide for resellers and suppliers

Carriers, costs, timelines, and tracking.

Shipping & Fulfilment

Wondering who will deliver your order? This article explains how shipping carriers are chosen on Everspring and why they may vary by supplier and country.

Which shipping carriers are used on Everspring?

Orders on Everspring are generally final once placed. Here's how cancellations work — and what to do if you need to try anyway.

What is the cancellation policy at Everspring?

Delivery times are shown on the Everspring storefront per product, and vary per supplier, per country, and per destination.

How are delivery times shown?

Everspring is a dropshipping platform. Returns are the reseller's responsibility. By default, items are not returnable, and fresh plants are excluded from the right of withdrawal.

What is the returns policy on Everspring?

Learn when and how to change a delivery address on Everspring, common data errors that block fulfilment, and when to double-check with the supplier.

How can I update the delivery address after placing an order?

Everspring delivers across most of Europe, but a small number of remote destinations are excluded because the shipping cost is disproportionate. Orders to those addresses are cancelled.

Do you deliver to remote areas?

Every order has a live status visible in three places — the Everspring order detail page, your own webshop (kept in sync), and a neutral tracking email to your customer from the carrier.

How do I track an order?

Shipping costs and delivery times are shown on the Everspring storefront — per supplier and per destination country. Here's where to find them and why rates vary per supplier.

Where can I see shipping costs and delivery times?

If a customer tells you that their parcel hasn’t arrived, the first step is to check the tracking details and verify the delivery status. Sometimes, carriers mark a shipment as delivered even if it was left with a neighbour, at a pickup point, or the customer missed the delivery attempt. To help resellers resolve these cases faster, Everspring offers a Proof of Delivery (POD) Request Form — a beta service that allows you to request a copy of the delivery confirmation.

Request a Proof of Delivery (bèta service)

Find suppliers, manage your catalog, and plan an assortment that fits the seasons and demand peaks.

Assortment Strategy

Want to know if a product is available before placing an order? This article explains how stock status works on Everspring and where you can find real-time availability.

How can I check if a product is in stock on Everspring?

Want to discover and connect with different brands on Everspring? This article explains how to browse, learn more about, and reach out to brands via the platform.

How can I discover and connect with brands on Everspring?

Want to keep your webshop stock accurate without automation? This article explains how to manually monitor and update inventory using your Everspring tools.

How do I manually update stock levels using Everspring?

Need a faster way to find products? This article explains how to get the most out of the Everspring search bar using product names, EANs, or IDs.