Bas den Hoed

Build a webshop that converts: categories, product pages, homepage, and SEO.

Academy

Webshop fundamentals

A clear category structure helps visitors quickly find what they’re looking for. Without enough categories, your shop feels chaotic and overwhelming—leading to lost sales.

1.1 Define a Clear Product Category Structure

A confusing category setup causes drop-offs and frustration. A clear hierarchy helps both users and Google navigate your webshop with ease.

1.2 Organize Categories for Logical Navigation

A good mega menu gives customers instant access to your full product range. It's a simple way to boost clarity, usability, and sales.

1.3 Build a User-Friendly Mega Menu

Best practices 

Customers expect flexibility when browsing products. If they can't easily choose between sizes, colors or styles, they'll often abandon the purchase.

2.1 Add Product Variations Like Size, Color or Style

Showing related or complementary products increases your average order value. It also helps customers discover useful items they didn’t know they needed.

2.2 Add Relevant Upsells and Cross-Sells

Clear product specs help customers make confident choices. Without them, uncertainty creeps in—and uncertainty kills conversion.

2.3 Provide Detailed Product Specifications

Copy-pasting product descriptions from your supplier hurts SEO—and your brand. Unique content helps you stand out and connect with your target audience.

2.4 Write Unique and Persuasive Product Descriptions

Authentic product photos build credibility and differentiate your brand. Shoppers trust what they can clearly see—and unique photos convert better.

2.5 Use Your Own Product Photos to Build Trust

Setup filters

Good filters help customers quickly narrow down their options and find exactly what they need. Without them, browsing becomes frustrating—and sales suffer.

3.1 Add Smart Filters Based on Relevant Attributes

Optimize conversion

Your homepage is often the first impression your webshop makes. A clear structure helps new visitors understand what you sell—and why they should stay.

4.1 Structure Your Homepage for Clarity and Impact

Customers want to know what makes you different—and what to expect. Visible USPs and shipping info build trust and reduce doubts during the buying journey.

4.2 Clearly Show USPs, Shipping Costs and Delivery Times

Many customers leave without buying simply because they had a small, unanswered question. A live chat feature solves that—instantly.

4.3 Add a Live Chat to Support Real-Time Questions

Text content on your category pages does more than just fill space—it guides your visitors and strengthens your SEO. Both a short intro at the top and a detailed SEO text at the bottom play a key role in building clarity and discoverability.

5.0 Optimize Category Pages with Intro and SEO Texts

Pre-launch

Want to list your products on marketplaces like Bol.com, eBay or Amazon Germany? While Everspring doesn’t offer a direct integration, there is a simple workaround to make this possible.

How to sell products on marketplaces?

Customer reviews are one of the strongest trust signals in e-commerce. Shoppers rely on real feedback to make confident purchase decisions.

6.1 Make Customer Reviews Visible on Product Pages

A helpful blog positions your shop as a reliable expert. It attracts traffic, builds trust, and supports customers even after purchase.

6.2 Create a Blog with Plant Care or Styling Tips

Transparent policies reduce uncertainty and protect both your customer and your business. If people can’t find your terms, they may hesitate to order.

6.3 Display Return Policy, Privacy Policy and Terms Clearly

Go to Everspring

Account login 

Become a client

API Docs

New to Everspring? Start here for account setup, webshop basics, and your first steps.

Getting Started

First article in Getting Started. Covers sign-up, business profile, and starting a free trial or paid plan..

Create free trial account

Second step in Getting Started. Covers why the eWallet exists, activation, KYC verification, and first top-up.d

Activate your eWallet

Third step in Getting Started. Introduces the three integration paths (Shopify, WooCommerce, custom API) and routes users into the right track.

Connect your webshop

Fourth step in Getting Started. Explains the import-list flow from Everspring storefront to your connected webshop.

Import products

Fifth step in Getting Started. Walks through placing a first real order end-to-end. Not a sandbox — the test is a real purchase at yourself to prove the chain works.

Process your first order

Final step in Getting Started. Bridges from technical setup to Academy — setup working is not the same as a successful shop.

Grow your webshop

Connect your Shopify, WooCommerce, or custom webshop to Everspring.

Webshop Integrations

Install and configure the Everspring app for Shopify.

Shopify Integration

Install the Everspring Shopify app, connect it with your API key, set your store language, and choose between automatic or manual order fulfillment.

Install the Shopify app

Set up Shopify shipping zones so Everspring suppliers can fulfill your orders in the right regions.

Configure fulfillment zones — Shopify

Which fields on Everspring-imported Shopify products must stay untouched — editing them breaks the sync.

Critical fields — never edit these on Shopify products

Want to add products to your Shopify shop with ease? This article explains how to do it automatically or manually using Everspring’s product integration features.

Add products in Shopify

When selling Everspring products through Shopify, you can group multiple versions of the same product (such as different colors or sizes) into a single product listing. This makes your store easier to navigate, improves the customer experience, and can increase both your conversion rate and average order value.

Link product variants — Shopify

Need to adjust titles, descriptions, or prices for many products at once? This article explains how to efficiently bulk-edit your Everspring product catalog in Shopify using Google Spreadsheets.

Bulk update products — Shopify

Bulk categorization in Shopify can save time and improve your store’s organization. This guide explains how to use CSV files, tags, and collections to efficiently group your products.

Bulk categorize with tags & collections — Shopify

When Shopify orders fail to sync with Everspring, it’s often due to mismatched product data or missing information. This article walks you through the most common causes and how to resolve them step-by-step.

Order troubleshooting — Shopify

How to cleanly uninstall the Everspring Shopify app — and what to do before reinstalling.

Disconnect or reinstall the Shopify app

Install and configure the Everspring plugin for WooCommerce.

WooCommerce Integration

Install the Everspring WooCommerce connector, link your API key, configure sync settings, and verify your server meets the requirements.

Install the WooCommerce plugin

Every WooCommerce product that syncs with Everspring has an 'Everspring Imported' flag in the Advanced tab. Together with the SKU it's the only link to Everspring — change it wrong and you'll get duplicates or broken stock.

The 'Everspring Imported' flag — never break this

Everspring doesn't send categories or tags to WooCommerce — you design the structure yourself. Here's how to build a clean category tree and apply tags for navigation and SEO.

Set up categories & tags in WooCommerce

How products flow from Everspring into your WooCommerce store — automatically or manually — and which fields keep the connection alive.

Add products in WooCommerce

WooCommerce doesn't receive variants from Everspring automatically. Set them up yourself, then link each variant to its Everspring SKU.

Create product variants — WooCommerce

If an order isn't making it from WooCommerce to Everspring, work through this checklist and decode the most common error codes.

Order troubleshooting — WooCommerce

How to cleanly deactivate the Everspring WooCommerce connector, reinstall a fresh copy, reconnect your API key, and re-link existing products via SKU.

Disconnect or reinstall the WooCommerce plugin

If the Shopify or WooCommerce plugins don't fit your stack, connect Everspring directly via our REST API. This guide covers generating an API key, how inventory sync works, and how to request a sandbox environment.

Build your own API integration

Day-to-day reference for working on Everspring — features, account, orders, eWallet, claims.

Platform modules

Password, back-office settings, and company details.

Manage your account

Locked out of Everspring? Reset your password in two clicks from my.everspring.app/forgot-password.

Reset your password

Update your address, VAT number, packing slip, notification emails and more — all self-service from Settings, no fee.

Change your company info

Route order, claim, invoice and account notifications to the right inboxes on your team.

Manage notification emails

Find products fast, filter by category or supplier, and build your assortment from the Everspring storefront.

Discover new products

Wholesale prices, RRP, shipping, VAT, and how your margin is calculated — everything you see on every product and invoice.

Understand pricing and margins

Group compatible products from the same supplier into one parcel — same shipping cost, higher AOV, fatter margin.

Understand Mix & Match

Four ways to move products from the Everspring storefront into your own webshop — native app, CSV feed, API, or manual.

Let your customer add a personalised greeting card at checkout — printed and packed by the supplier, no extra work on your side.

Sell greeting cards

Activate, top up, withdraw, and resolve balance issues.

Understand eWallet Payments

Get your Everspring eWallet live — KYC verification, first top-up, and automatic top-up setup.

eWallet activation and verification

As an Everspring retailer, you can withdraw funds from your E-wallet at any time. Here’s how to do it, including the exact conditions.

Withdrawing funds from your E-wallet

If a supplier cancels your order, your payment is automatically refunded to your Everspring eWallet — no action required.

What happens to my eWallet balance when an order is cancelled?

If your eWallet is too low at checkout, your order is held for 7 days while you top up and manually retry the payment.

What happens if my eWallet doesn't have enough balance for an order?

How orders flow through Everspring — from checkout on your webshop to delivery at your customer's door.

Managing orders

Every conversation with a supplier stays pinned to the order or product it's about — so nothing gets lost in email.

Messaging with suppliers

Want to include custom shipping documentation with your orders? This article explains how to use packing slips on Everspring and why they matter for your brand.

Branded packing slip

Export the Everspring catalog as CSV — a content feed per language and a logistical feed per country. For shops without a native Shopify or WooCommerce integration.

Product Data Feeds

Generate hyper-realistic product and lifestyle images for your webshop with Everspring's built-in AI Studio. Free with every subscription, first 5 images included.

AI Studio

Day-to-day guides on products, orders, pricing, shipping, and account management.

How-to guides & FAQ

Working with suppliers

The Suppliers page in your back office shows every supplier on Everspring — their profile, contact details, and policies. Here's how to use it, what a connection request actually does, and why being listed is not the same as having a relationship.

How do I explore and contact suppliers on Everspring?

The role split between grower, Everspring, and you — what each side owns, what Everspring's platform actually delivers, and where complaints belong.

Who does what — grower, Everspring, and you

Where Everspring's grower network comes from, why the Westland matters, and what kind of specialist supplier you're actually working with.

Meet the growers — who supplies Everspring

The default product every supplier ships, the base content they provide, and what falls into the customization zone — so you know where standard ends and custom begins.

What growers can make for you

What personalization looks like at standard, semi-custom, and fully custom volume — and how to approach a supplier so the request gets taken seriously.

Can I personalize the product?

Which parts of the packaging stack you can customize without volume, and what a fully branded box actually requires from both sides.

Can I use my own packaging?

What the default unboxing actually looks like — so your marketing matches what shows up at your customer's door and you avoid the common promise-vs-reality complaint.

What your customer receives — the unboxing experience

When growers say yes to visits, photos, and content days, when they say no, and how to approach the ask so it actually lands.

Visiting a grower, taking photos, or shooting video

What suppliers look for in a retailer, what holds retailers back, and how to build a supplier relationship that actually pays off.

What growers expect from you — the retailer side

Carriers, costs, timelines, and tracking.

Shipping & Fulfilment

This article provides a complete overview of national holidays, peak periods, and external events that may affect shipping and delivery schedules throughout 2025. Use this calendar to proactively manage customer expectations and avoid surprises in your logistics flow.

Shipping Disruption Calendar: Key Dates for 2025

Wondering who will deliver your order? This article explains how shipping carriers are chosen on Everspring and why they may vary by supplier and country.

Which shipping carriers are used on Everspring?

Everspring allows you to forward orders to fulfilment either automatically or manually. This article helps you understand both methods so you can choose what best fits your workflow.

Should you choose automatic or manual fulfilment for your Shopify orders?

Need to cancel an order placed on Everspring? This article explains how cancellations work and who to contact to initiate the process.

What Is the Cancellation Policy At Everspring?

Wondering how long it takes for your order to arrive? This article explains how delivery times are shown on Everspring and what factors can affect them.

How are delivery times shown on Everspring?

Need clarity on returns when purchasing via Everspring? This article outlines how returns are handled and what responsibilities fall to retailers.

What is the returns policy on Everspring?

Need to update a customer’s shipping address? This article explains how to edit delivery information in the Everspring back office and when it’s still possible.

How can I update the delivery address after placing an order?

Wondering what kind of box your order will arrive in? This article explains how suppliers choose shipping boxes and why packaging varies by product and order.

What kind of shipping box will my order come in?

Using DPD for shipping? This article explains which postal code areas are excluded and what happens if you ship to one of them.

Are there postal code areas where DPD can’t deliver?

Want to know where your shipment is? This article explains how to use Everspring’s tracking feature to monitor your order’s delivery progress.

How do I track my order on Everspring?

Curious about shipping rates on Everspring? This article outlines the shipping costs per country and explains why rates may vary by supplier and carrier.

What are the shipping costs per country on Everspring?

If a customer tells you that their parcel hasn’t arrived, the first step is to check the tracking details and verify the delivery status. Sometimes, carriers mark a shipment as delivered even if it was left with a neighbour, at a pickup point, or the customer missed the delivery attempt. To help resellers resolve these cases faster, Everspring offers a Proof of Delivery (POD) Request Form — a beta service that allows you to request a copy of the delivery confirmation.

Request a Proof of Delivery (bèta service)

Find suppliers, import products, and manage your catalog.

Product & Supplier Management

Want to know if a product is available before placing an order? This article explains how stock status works on Everspring and where you can find real-time availability.

How can I check if a product is in stock on Everspring?

Want to discover and connect with different brands on Everspring? This article explains how to browse, learn more about, and reach out to brands via the platform.

How can I discover and connect with brands on Everspring?

Want to keep your webshop stock accurate without automation? This article explains how to manually monitor and update inventory using your Everspring tools.

How do I manually update stock levels using Everspring?

Need a faster way to find products? This article explains how to get the most out of the Everspring search bar using product names, EANs, or IDs.

How do I use the search bar to find products on Everspring?

Curious where your products can be shipped? This article explains how to check and filter available shipping countries on the Everspring platform.

How do I see which countries a product can be shipped to?

Want to know exactly what details are shown for each product? This article outlines all the product information available on Everspring when viewing an item.

What product information can I see on Everspring?

Want more control over how you browse products? This article explains the different product view and sorting options available on Everspring.