Site structure & discovery
Help customers find what they're looking for: category structure, menus, mega menu, filters, on-site search.
- How to build your product category structureHow to design Shopify collections that match how customers shop, not how suppliers ship — including the basis-set every plant shop should run.
- How to organise your menu structureDesigning main menu, service menu, and footer menu — three menus, three roles. Includes the must-have pages every plant webshop needs to show.
- How to design a mega menuWhen to use a mega menu, how to lay out columns for a plant catalog, and why mobile is a different beast (accordion, not collapsing menu).
- How to set up filters and product attributesHow to set up filters that customers actually use, and why clean product attributes are the prerequisite. Includes the 5–7 starter filters every plant shop should run.
- How to set up your on-site search barWhy ~30% of repeat visitors use search instead of menus, and how to set up the search bar — including a synonym table for plant Latin and Dutch names.