Product content
What goes on every product page so it converts: variants, specifications, descriptions, photos, upsells, pricing and stock.
- How to set up product variantsWhen to use a variant and when a separate product. Includes plant-specific decision rules for pot size, plant size, foliage colour, and pot finish.
- What product specifications are essentialThe essential plant spec template: pot size, plant height, light, water, pet-toxic, growth, mature size — and how specs feed your filters.
- How to write persuasive product descriptionsThe 4-block description template (opener, sensory, where it thrives, care quick-ref) with a worked example for Monstera Deliciosa.
- How to create strong product photosTop-20 first, supplier images for the long tail. Minimum kit, per-product shotlist, and editing tools (Everspring Studio + ChatGPT).
- How to apply upsells and cross-sellsThree placements with three rules: PDP cross-sells, cart upsells, post-purchase email — including plant-specific bundle ideas.
- How to display pricing and stock messagingHow to display pricing and stock so they convert: from-price, sale-price context, free-shipping threshold, and honest stock messaging.