Cost components explained: base price, pick & pack, shipping, VAT and MRRP

A straight answer to the most common pricing question on Everspring: what pick & pack actually is, why it's a separate fee, and what every other cost on your order means.

Written By Bas den Hoed

Open any product on Everspring and you see several prices stacked together: base price, pick & pack, shipping, totals. The most common first reaction is "why so many fees? Is Everspring expensive?"

Short answer: no — and that's exactly the point. Everspring shows you every cost component separately instead of bundling them into one inflated wholesale number, so you see exactly what you pay and where your margin sits. Nothing is hidden inside the base price; nothing gets added on as a surprise. This article walks through what each price means, where to find it, and the one important twist about pick & pack you have to know about.

Where to find these prices

Every price covered in this article is visible in two places:

On every product detail page in the marketplace.
In the full CSV export at my.everspring.app/en/reseller/import-exports — the most efficient way to inspect pricing across your whole assortment in one go (filter by supplier, sort by base price or pick & pack, compare destinations, etc.).

The prices on every product

Base price

The price of the product itself, excluding all logistics. This is what the supplier charges for the plant, pot, or accessory before anything is picked, packed, or shipped. In the data feed: price_base_in_euro. Sometimes informally called the "product price" or "wholesale price."

Pick & pack — when you see it and when you don't

Pick & pack is the fee for picking the product from the supplier's warehouse and packing it into a shipping box.

Pick & pack is set by each supplier — not by Everspring. Suppliers run their own warehousing operations, so the fee reflects what it actually costs that supplier to pick and pack a box. This is why pick & pack varies significantly between suppliers: some are highly efficient and charge very little, others run smaller operations and charge more. Everspring exposes the supplier's fee transparently — we don't add a margin on top.

How pick & pack appears on a product page depends on whether the product is Mix & Match eligible (the smart_shipping flag in the feed):

Smart shipping = False (not Mix & Match): we don't show pick & pack as a separate line. The supplier provides one bundled product price that already includes packing. You only see Total without shipping and Shipping fees. No surprise fees, no extra breakdown to interpret.
Smart shipping = True (Mix & Match eligible): we show pick & pack as a separate line on the product page so you can see the breakdown. But the per-product number is indicative only. For any multi-product order, pick & pack is recalculated per order by an algorithm based on what physically fits in one box. The marketplace cart is the only place where that algorithm runs on real data — treat it as your pricing playground for any multi-product scenario.

Shipping fees

The carrier cost for transporting the box from the supplier's warehouse to the end customer. Varies by destination country, weight, and dimensions — so the same product has different shipping fees per country. In the data feed: shipping_fees_in_euro_NL (or _DE, _BE, etc. for other destinations).

Total without shipping

Base price + Pick & pack (or for non-smart-shipping products: the supplier's bundled product price). In the data feed: price_total_without_shipping_in_euro. Useful as an intermediate number; not what you actually end up paying.

Total with shipping (your cost price)

Total without shipping + Shipping fees. This is the total you pay Everspring for one unit of this product, delivered to the customer. In the data feed: price_total_with_shipping_in_euro_NL. This is the number you compare your retail price against to know your margin. Sometimes informally called the "cost price."

MRRP — separate from your costs

The Manufacturer's Recommended Retail Price (MRRP) is the supplier's suggested end-consumer price, based on what works in the market. In the data feed: price_mrrp_in_euro. This is not what you pay — it's a suggestion for what to charge the consumer. You're free to sell above or below it.

The smart shipping flag

The smart_shipping column is a boolean (True / False) on every product. When True, the product is eligible for Mix & Match: it can be combined with other smart-shipping products from the same supplier into a single shipment, and pick & pack and shipping fees get recalculated per order rather than per product (see the pick & pack section above). When False, the product ships standalone with the supplier's bundled price.

For an overview of what Mix & Match is and where to find it in the marketplace, read Understand Mix & Match. For the full playbook — finding box breakpoints, designing bundles, and turning the algorithm into actual margin — read Combine products and maximize margin with Mix & Match.

VAT category, not percentage

Each product has a VAT category (vat_rate in the feed): typically REDUCED or STANDARD.

REDUCED applies to most plants and similar living goods.
STANDARD applies to pots, accessories, and most non-living items.

The actual percentage that lands on a specific order depends on (a) the destination country and (b) the customer type (B2B with valid VAT number = reverse-charged at 0%; B2C = destination-country VAT under EU OSS). Don't assume a single percentage — check the order detail page for the exact VAT applied.

Understand pricing and margins — the mental model: cost side, revenue side, and where margin sits.
How to set retail prices: from cost price to storefront — once you know your cost price, this is how you turn it into a margin.
Choose an assortment that protects your margin — assortment depth per supplier is what makes Mix & Match possible.
Combine products and maximize margin with Mix & Match — the playbook for using the smart shipping flag to your advantage.

Quick reference

Base price = product itself
Pick & pack = supplier's packing fee per box. Only shown separately for smart-shipping products; bundled into the product price for non-smart-shipping products. Set by the supplier, not by Everspring.
Shipping fees = carrier transport, per destination country
Total with shipping = your real cost per delivered unit
MRRP = suggested consumer price (not your cost)
Smart shipping = True → Mix & Match eligible; per-order fees only visible in the cart
VAT is a category, not a fixed percentage
Inspect everything in bulk via the CSV export at my.everspring.app/en/reseller/import-exports