6.3 Display Return Policy, Privacy Policy and Terms Clearly
Transparent policies reduce uncertainty and protect both your customer and your business. If people can’t find your terms, they may hesitate to order.
Clear policies aren’t just legal requirements—they’re also key to building trust. A webshop that hides or buries its return, privacy or legal pages appears less reliable.
When customers know what to expect, they feel safer placing an order.
What you can do:
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Place links to legal pages in your footer on every page
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Use clear titles like “Returns & Exchanges” or “Privacy Policy”
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Avoid legal jargon—explain terms in simple, honest language
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Make sure policies are up to date and match your checkout process
Clarity is confidence. The easier your policies are to find, the fewer objections customers will have.