1.1 Define a Clear Product Category Structure
A clear category structure helps visitors quickly find what they’re looking for. Without enough categories, your shop feels chaotic and overwhelming—leading to lost sales.
Why this matters
A webshop without clear product categories is like a supermarket with no aisle signs. Visitors don’t want to scroll endlessly—they want structure. Without it, people give up and leave.
Having multiple, well-defined categories helps shoppers immediately understand what you offer and makes it easier for them to find what they’re looking for. It also improves your SEO by creating logical content groupings.
What to do
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Create main categories that cover your full range (e.g., Indoor Plants, Outdoor Plants, Plant Pots)
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Add subcategories if you have more than ~25 products in a category
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Use customer-friendly language (e.g., “Pet-Friendly Plants” instead of “Botanical Type C”)
The right structure not only helps your customers—it helps Google understand your shop too.