4.2 Clearly Show USPs, Shipping Costs and Delivery Times
Customers want to know what makes you different—and what to expect. Visible USPs and shipping info build trust and reduce doubts during the buying journey.
Unique Selling Points (USPs) are your brand’s superpowers. Whether it's “Free shipping from €50” or “Sustainable packaging,” make sure these points are immediately visible—ideally in the header or near your CTA buttons.
Equally important: shipping costs and delivery times. Hiding these details creates hesitation, which kills conversion.
What you can do:
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Show USPs in your header, homepage, and product pages
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Clearly state shipping costs and delivery timelines (no surprises!)
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Use icons to make this info visually engaging
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Repeat key info near the checkout to reinforce clarity
Transparent info = fewer questions = more confident buyers.