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2.1 Add Product Variations Like Size, Color or Style

Customers expect flexibility when browsing products. If they can't easily choose between sizes, colors or styles, they'll often abandon the purchase.



Offering product variations directly on the product page improves both user experience and conversion rates. Instead of making customers dig through multiple pages, they can choose the right version—size, color, style—right where they are.

It also makes your shop look more professional and trustworthy.

What you can do:

  • Enable product variants in your CMS (e.g. size, color, material)

  • Display variation selectors clearly (dropdowns, swatches, buttons)

  • Ensure each variation updates price, images, and stock in real time

The more seamless the experience, the more likely visitors are to buy.