6.1 Make Customer Reviews Visible on Product Pages
Customer reviews are one of the strongest trust signals in e-commerce. Shoppers rely on real feedback to make confident purchase decisions.
Trust is essential in online shopping. Without being able to touch or try the product, customers depend on the experiences of others. Clearly visible reviews provide social proof and reduce hesitation.
They also improve SEO and increase the chance that a visitor becomes a buyer.
What you can do:
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Show reviews directly on product pages
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Include both star ratings and written feedback
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Allow sorting or filtering by review rating or topic
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Display total number of reviews to build credibility
Highlighting authentic customer opinions turns uncertainty into confidence.