2.4 Write Unique and Persuasive Product Descriptions
Copy-pasting product descriptions from your supplier hurts SEO—and your brand. Unique content helps you stand out and connect with your target audience.
If your product descriptions are the same as every other shop, Google won’t rank you—and customers won’t remember you.
Unique product content makes your webshop feel human and trustworthy. It also allows you to inject your tone of voice and address your ideal buyer directly.
What you can do:
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Rewrite supplier descriptions in your own words
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Use a consistent tone and style across all products
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Focus on benefits, not just features
Stand out by being original. That’s what gets attention—and results.