2.3 Provide Detailed Product Specifications
Clear product specs help customers make confident choices. Without them, uncertainty creeps in—and uncertainty kills conversion.
People want to know exactly what they’re buying. Dimensions, materials, care instructions—all of it builds trust.
When product details are missing, shoppers hesitate or bounce. Especially for technical or size-sensitive items, this info is essential.
What you can do:
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List all relevant product attributes clearly
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Use bullet points for easy scanning
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Highlight the specs most customers care about (size, materials, use case)
The more informed your customer is, the higher your conversion and lower your return rate.