2.2 Add Relevant Upsells and Cross-Sells
Showing related or complementary products increases your average order value. It also helps customers discover useful items they didn’t know they needed.
Upselling (offering a better or bigger version) and cross-selling (offering complementary items) are two powerful ways to maximize every product page visit.
For example:
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Show a larger size as an upsell
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Suggest a pot, care product, or matching accessory as a cross-sell
What you can do:
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Add a “You might also like” or “Complete the look” section
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Keep suggestions relevant—don’t distract with unrelated products
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Use automation to display bestsellers or bundles
Relevant product suggestions create a smoother shopping experience—and increase revenue.