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6.2 Create a Blog with Plant Care or Styling Tips

A helpful blog positions your shop as a reliable expert. It attracts traffic, builds trust, and supports customers even after purchase.

 

Many customers have questions that go beyond the product itself. A blog allows you to share valuable knowledge—like care instructions, styling ideas, or seasonal tips.

This not only helps your customers, but also boosts your visibility in search engines by targeting informational keywords.

What you can do:

  • Write short, focused articles based on common customer questions

  • Link to products where relevant

  • Use blog posts to support your social media and email content

  • Optimize articles with SEO best practices

A content-rich webshop feels more personal and trustworthy—and encourages repeat visits.