4.1 Structure Your Homepage for Clarity and Impact
Your homepage is often the first impression your webshop makes. A clear structure helps new visitors understand what you sell—and why they should stay.
Think of your homepage as your digital storefront. Within a few seconds, visitors should know what kind of products you offer, what your brand stands for, and where they should click next.
An unstructured homepage leads to confusion and quick exits. A smart layout builds trust and encourages exploration.
What you can do:
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Start with a clear headline or banner that reflects your core offering
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Add featured product blocks or categories
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Include a short “About us” section or value proposition
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Make sure the page is mobile-friendly and scrollable
A well-structured homepage guides the visitor—not just visually, but strategically.