5.0 Optimize Category Pages with Intro and SEO Texts

1. Why add a short intro at the top?

When a visitor lands on a category page, they should immediately understand what kind of products they’ll find. A short introductory text provides that clarity and creates a more polished, trustworthy impression.

It also gives you a chance to include 1–2 relevant keywords that help search engines understand the page content.

What you can do:

• Keep it brief: 2 to 3 lines is sufficient

• Clearly describe what type of products are listed

• Add keywords naturally and avoid stuffing

• Maintain a consistent tone of voice

This small piece of content helps both users and search engines interpret your page correctly.

2. Why add a detailed SEO text at the bottom?

While top-of-page content is primarily for users, the bottom of your category page is ideal for a longer, SEO-focused section. Search engines crawl this area to better understand the context of your page.

This section allows you to go deeper into product features, answer common questions, or offer tips and inspiration—all while improving your rankings.

What you can do:

• Write 1–3 paragraphs using relevant keywords in a natural way

• Use subheadings or bullet points to make it easy to scan

• Avoid duplicate content from suppliers

• Keep it aligned with your brand’s tone and style

Together, these two content areas strengthen both the user experience and your SEO performance.