Combine products and maximize margin with Mix & Match

Find each supplier's box breakpoint and turn it into bundle deals, cross-sells, and "complete the box" prompts that maximize your margin.

Written By Bas den Hoed

Mix & Match is the single biggest margin lever you have on Everspring. The idea is simple: if your customer orders multiple products from the same supplier that fit together in one box, you pay pick-and-pack once and shipping once — no matter how full the box is. More product in the cart, same logistics cost, more margin.

Mix & Match only works when all products in the order come from the same supplier and fit in one shipping box. Look for the green Mix & Match label on marketplace products.

Mix & Match label on a marketplace product

Why it works

Every Everspring product has two cost components:

  • Product cost — scales with quantity. Two plants cost twice as much as one.

  • Logistics cost (pick & pack + shipping) — does not scale with quantity as long as the products fit in the same box.

The more product you can stack into one box, the lower your logistics cost per order, and the bigger your margin. That's the entire game.

How the benefit actually looks — worked out

Take a supplier where 3 plants of pot size 19 fit in one box. Compare two scenarios for a customer who ends up buying 3 of those plants:

Scenario A — customer places 3 separate orders of 1 plant each:

  • Product: 3 × €12.82 = €38.46

  • Pick & pack: 3 × €7.78 = €23.34

  • Shipping: 3 × €6.32 = €18.96

  • Your total cost: €80.76

Scenario B — customer puts 3 plants in one order (Mix & Match):

  • Product: 3 × €12.82 = €38.46

  • Pick & pack: one bigger box, ~€12 instead of 3 × €7.78

  • Shipping: one time €6.32

  • Your total cost: ~€57

Delta: about €24 less cost for the exact same 3 plants you deliver to the customer. That €24 is pure margin for you — as long as you get the customer to combine the plants into one order instead of buying them separately.

Your job as a reseller: get the customer to buy not one plant, but a full box. That's where the margin lives.

Find the breakpoint on the marketplace

The Everspring marketplace lets you test exactly how many products fit in one box. Open a product, add it to your cart, and watch the cost breakdown change as you increase the quantity:

  • 1 plant: product €12.82 + pick & pack €7.78 + shipping €6.32 = €26.92

  • 2 plants: product €25.64 + pick & pack goes up (bigger box) + shipping still €6.32

  • 3 plants: product €38.46 + pick & pack up again + shipping still €6.32

  • 4 plants: shipping doubles to €12.64 — a second box is now needed.

That means the box fits exactly 3 plants. In this example the supplier can send 3 plants of pot size 19 in one box. After that, a second parcel is required.

Map the boxes per supplier

Suppliers usually organise their packaging by pot size or plant height. Once you know the breakpoint for one pot size, you can test the others the same way:

  • How many pot size 12 fit in one box?

  • How many pot size 19?

  • How many pot size 30?

Five minutes in the cart per supplier gives you a full map of what combines. Keep that map nearby when you design bundles and promotions.

How to turn the benefit into actual sales

Knowing the box logic is only valuable if you actively push your customer toward it. A few concrete plays:

  • Bundle deals — "3 pot-size-19 plants for €X" just under 3× single-plant RRP. Your cost barely moves; your margin per order jumps.

  • Cross-sell blocks on the product page — plant + matching pot + accessory from the same supplier.

  • Free-shipping thresholds that line up with a full box (e.g. free shipping at €60 when a full box of that category sits around that basket value).

  • "Complete the box" messaging in the cart — "Add 1 more plant to fill the box — same shipping cost."

  • Quantity breaks — a discount tier on 2, 3, 4 of the same plant.

Good to know

  • Mix & Match only groups products from one supplier. Orders with products from multiple suppliers are always shipped separately.

  • Not every product is eligible. Check for the green Mix & Match label on the marketplace.

  • The box logic differs per supplier — don't assume what works with one supplier works with another.

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